In today’s digital age, Google Ads have become one of the most popular ways for small business owners to advertise their products and services online. However, to make the most out of your Google Ads campaign, you must carefully select keywords that will attract the right audience. In this blog, we’ll discuss how to choose keywords for your Google Ads campaign as a small business owner.
Importance of keyword selection
Keyword selection is crucial because it helps your Google Ads appear in front of the right audience. When a potential customer searches for a product or service, they will likely use specific keywords related to their search. Therefore, if you select the right keywords, your ads will appear at the top of the search results. Potential customers are likelier to click on your ad and purchase.
Planning your Google Ads budget
Before you start selecting keywords, it’s essential to determine your Google Ads budget. This will help you determine how much you can spend on your advertising campaign. Once you have a budget, you can begin selecting keywords that fit within your budget.
Get keyword ideas from a keyword planner
Google’s Keyword Planner is a free tool to help you generate keyword ideas for your Google Ads campaign. Enter a word or phrase related to your product or service, and the tool will provide you with a list of keywords and their metrics.
Research keyword metrics on Keyword Planner
Keyword Planner provides valuable information on each keyword, including its search volume, cost per click (CPC), and competition level. You want to choose keywords with a high search volume, low CPC, and low competition. This will help you get the most visibility for your advertising budget.
Identify suitable keywords based on the intent of purchase, CPC, search volume, and your budget
It’s important to choose keywords based on their intent of purchase. Some keywords may be informational, meaning the person searching is not ready to purchase. Other keywords may be transactional, meaning the person searching is prepared to purchase. You want to choose transactional keywords that have a high intent of purchase. You also want to select keywords that fit your budget and have a high search volume and low CPC.
Selecting match type
Match type determines how closely a search term needs to match your chosen keyword for your ad to appear. There are three match types: broad, phrase, and exact. Broad match shows your ads for the keyword and any keyword variations. Phrase match shows your ads for the exact phrase and any variations of the phrase. Finally, the exact match shows your ads only for the exact keyword or phrase.
Negative keywords
Negative keywords are keywords that you don’t want to trigger your ads. For example, suppose you’re selling high-end designer clothing. In that case, you may want to add negative keywords like “cheap” or “discount” so that your ads don’t appear for people looking for cheap clothing. This can help you avoid wasting your advertising budget on clicks that won’t result in a purchase.
In conclusion, selecting the right keywords for your Google Ads campaign is essential to attracting the right audience and increasing sales. By using the Keyword Planner, researching keyword metrics, identifying suitable keywords, selecting match types, and using negative keywords, small business owners can choose effective keywords that fit within their budget and reach their target audience.
